What’s the good thing?
More children will have clean, safe water to drink. Which means they’ll be more likely to survive, go to school, have enough to eat and grow up happy and healthy.

What’s the idea?
You have to drink, or you’ll die of thirst. If you don’t have a source of clean water, you’ll drink filthy water laced with bacteria, parasites, human and animal faeces. And you’ll give the same water to your children if you have to. That’s a choice no-one should have to face, and it’s one that was behind all our thinking.

How did it happen?
We worked with WaterAid to create new acquisition materials – DRTV, inserts, doordrops banners and landing pages. Each one of them beat previous bankers. They were then launched together as part of an integrated ‘hot house’ campaign. We can’t talk too much about results here, but believe us they’re Good.

Watch the DRTV ad here.