UNISON
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DMA Silver winner for Direct marketing campaign 2010
Something good
In a difficult time for public service employees, many more have found the support of a union who’ll defend them. And the debate has changed to recognise the contribution they make to society.
Something different
Public spending cuts were seen as inevitable. UNISON needed to challenge politicians, build public support for its view and recruit new members.
Multiple objectives. Multiple audiences. Four weeks. At times like this you need a big,integrated idea. We used press, film, DRTV and digital to bring the cuts home and show people how their lives could be affected.
Something big
UNISON saw a 33% uplift in memberships. 89,000 people visited the microsite. 19,000 signed the petition. 5,700 left comments. 1,400 emailed their Party Political Candidates. 400 people emailed their MP. The campaign also generated a ‘response film’ from the Taxpayers’ Alliance.
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The campaign film brought the impact of the cuts home.
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Our most recent series of press ads offers vital support to those most at risk. -
UNISON works with people that are vital to keeping society running. -
The microsite showed people the potential impact of cuts around their postcode. -
Visitors could leave messages of support or take action by emailing their MP
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