Making the case for circus animals

Wild animals still perform in circuses in the UK. It’s a sad and degrading life for tigers, elephants and zebras. The RSPCA secured a key meeting with the Minister for Circuses which led to a formal public consultation on the issue. And that showed that 94% of people were in favour of a ban.

Creating the connection

The Big Stop inspired people to e-mail their MP asking them to write to the Minister for Animal Welfare. Social media targeted animal lovers and online influencers, driving them to an augmented reality app – the first time a UK charity had used AR.