Good news for nature

The midst of a recession wouldn’t seem to be the best time to be making the case for nature. But the RSPB secured several key policy and campaigning victories, including a huge boost to investment in agri-environment schemes. They also gained hundreds of new members and campaigners.

How it happened.

We helped the RSPB stretch its brand to become more relevant – much more than just a birdwatchers’ club. Along the way we created The Letter to the Future, an emotional manifesto that engaged people to declare their concern for the world we leave our children and grandchildren. It became the biggest campaign in the RSPB’s 100+ year history, gaining over 350,000 signatures. Many signatories went on to become RSPB members.