What’s good?
Fewer girls will be forced into marriage before they’re 18. Which means more of them will get to go to school instead.

What did The Good Agency do?
Take the Vow was the campaign idea we launched to petition Lynne Featherstone, Minister for equality, to sign up to Plan’s roadmap for tackling early and forced marriage. The e-petition was supported by key influencer engagement – targeting ethical, wedding and parent bloggers.

Facebook advertising was also used to reach Plan’s key audience of women under 25, as well as other niche groups like women planning weddings and mums of teenage girls – achieving CTR of up to 1.24% (against a Facebook average of 0.051%).

What were the results?
7,000 people signed the petition.