What’s the good news?

Even more people experiencing a mental health problem have somewhere to turn for advice and support.

What did The Good Agency do?

We developed a new proposition to help recruit and retain Mind supporters. Using Mind’s strongest assets – their name and logo – we created a more emotive and consistent brand identity to help them communicate the wonderful work they do. We created a new vision, mission and values, and visual guidelines.

What were the results?

This project demonstrates two really important things. Firstly, that brand is much more than just a logo. And secondly, that refreshing the identity can have a significant impact on fundraising potential.