Here to make good things happen.
Cancer Research UK
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What a night that was
One night in Manchester, 7,500 people walked through the night. By the time morning came, they’d raised £1.7m to support research into cancer. Since then, Cancer Research UK has rolled out SHINE events in Cardiff, is trialling London and Glasgow, and the event looks set to become a key part of its fundraising portfolio.
Where it started
Shine is a new idea for Cancer Research UK – an all-night, full- or half-marathon for walkers. We developed a new look to showcase the event’s unique nature and position it as a hopeful, exhilarating and unifying moment for the city.
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The distinctive brand was carried through every element of the event pack. -
Imagine this on a 48-sheet. It looked brilliant. -
We used iconic places from each city to play on local pride. -
You need to give people all the tools to be ready for the night. -
Showing crowds lighting up the city made people feel part of something special.
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