Centrepoint

- Third Sector Excellence Awards finalist, 2010
- DMA Gold (press advertising) 2009
What happened?

2,800 people sponsored a room for a homeless young person at Centrepoint. Which means that more of the 1 in 100 young people who will become homeless this year will find somewhere safe to stay.

Why did it happen?

Centrepoint needs to support young people all year round – not just at Christmas when most people give to homelessness. So Room Sponsorship lets people support a homeless young person from £12 a month.

How did it happen?

We worked with Centrepoint to revamp Room Sponsorship. New press, outdoor and online creative. A new welcome process, including a virtual tour of the room you sponsor. More emotional and more focused on delivering room sponsorship’s ‘product promise’. And more sponsors at lower cost – delivering a positive year-one RoI with tiny attrition rates.

Visit site
The award-winning press ad and landing pages we developed.
The 'homeless Lucy' Twitter campaign reached thousands of people over Christmas.
We have always integrated digital channels into our campaigns for Centrepoint.
New room sponsors get this Welcome Pack with a plan of a typical Centrepoint room.