2,800 people sponsored a room for a homeless young person at Centrepoint. Which means that more of the 1 in 100 young people who will become homeless this year will find somewhere safe to stay.
Centrepoint needs to support young people all year round – not just at Christmas when most people give to homelessness. So Room Sponsorship lets people support a homeless young person from £12 a month.
We worked with Centrepoint to revamp Room Sponsorship. New press, outdoor and online creative. A new welcome process, including a virtual tour of the room you sponsor. More emotional and more focused on delivering room sponsorship’s ‘product promise’. And more sponsors at lower cost – delivering a positive year-one RoI with tiny attrition rates.



