What’s the good thing?
More of the UK’s pets will enjoy healthy lives in happy homes.

How will it happen?
With a new, more attractive, emotional and pet-focused brand, the Blue Cross will be able to attract more financial support, more attention and more share of voice – especially among new, younger audiences.

What did The Good Agency do?
We built a new brand from the ground up, taking in the views of current and potential supporters to make sure emotion and heritage were built in and with fundraising at the core. This includes a new brand essence, mission, vision & values, logo, design, colour palette, graphic style and photography guidelines.

Our objective?
Create a brand that jumps up and licks your face.