What’s the good thing?
A new fundraising initiative, inviting true romantics to make public declarations of love in support of National Heart Month.
How did we make it happen?
Love Installations saw giant L.O.V.E and Heart sculptures made of galvanised steel – standing over two metres high – displayed in the Covent Garden and Camden Lock Markets. Romantics were encouraged to pay £3 to write a message on a heart-shaped fob, attaching it with a red lock to the sculptures to seal their sentiment and help beat heart disease. As well as raising £31,000 for National Heart Month, we helped connect the BHF with new audiences.
Love Installations was awarded Most Innovative Fundraising Event by the Institute of Fundraising.