Comments on: Who’s reading your Tweet? http://www.thegoodagency.co.uk/who%e2%80%99s-reading-your-tweet/?utm_source=rss&utm_medium=rss&utm_campaign=who%25e2%2580%2599s-reading-your-tweet Here to make good things happen. Mon, 18 Oct 2010 15:02:43 +0000 hourly 1 By: reuben http://www.thegoodagency.co.uk/who%e2%80%99s-reading-your-tweet/#comment-46 reuben Mon, 18 Oct 2010 15:02:43 +0000 http://www.thegoodagency.co.uk/?p=2495#comment-46 Agree with the parent/daughter analogy – great. And cross-promoting – you know I'm a fan of multiple propositions and not pigeonholing supporters. Still don't understand why you'd advertise a job post on Twitter. Maybe organisations still need focus on supporters as a wide group, and to keep niche messages (job ads) to niche channels (job pages). After all, supporters can still read them if they want to. Agree with the parent/daughter analogy – great. And cross-promoting – you know I’m a fan of multiple propositions and not pigeonholing supporters. Still don’t understand why you’d advertise a job post on Twitter. Maybe organisations still need focus on supporters as a wide group, and to keep niche messages (job ads) to niche channels (job pages). After all, supporters can still read them if they want to.

]]> By: Beth Granter http://www.thegoodagency.co.uk/who%e2%80%99s-reading-your-tweet/#comment-45 Beth Granter Tue, 12 Oct 2010 09:49:53 +0000 http://www.thegoodagency.co.uk/?p=2495#comment-45 Hi Reuben, just came across this post via Rob Dyson's blog. I understand, but disagree with your concern about a job posting being off putting to a donor - this would only show transparency, and having a separate Twitter account for potential employees could just as easily be discovered by donors if they looked for it, who may then feel deceived upon finding this information was intentionally being kept separate. I think generally it's best to just have one account, but sometimes it's OK to have additional ones if the concern is that there's too much to say on the main one, and you want to go into way more detail about a specific topic e.g. a niche campaign. The key though is connecting and cross-promoting the accounts. So you have really niche audiences following the daughter accounts, key tweets from which are ReTweeted by the parent account. Hi Reuben, just came across this post via Rob Dyson’s blog. I understand, but disagree with your concern about a job posting being off putting to a donor – this would only show transparency, and having a separate Twitter account for potential employees could just as easily be discovered by donors if they looked for it, who may then feel deceived upon finding this information was intentionally being kept separate.

I think generally it’s best to just have one account, but sometimes it’s OK to have additional ones if the concern is that there’s too much to say on the main one, and you want to go into way more detail about a specific topic e.g. a niche campaign. The key though is connecting and cross-promoting the accounts. So you have really niche audiences following the daughter accounts, key tweets from which are ReTweeted by the parent account.

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