WaterAid appoints The Good Agency to integrate acquisition creative

WaterAid, the international NGO dedicated to the provision of safe water and sanitation in some of the world’s poorest communities, has appointed The Good Agency.

We will work with WaterAid to invigorate their acquisition creative, focusing on integrating across multiple channels including direct response TV, press and online.  The project will boost donor numbers as well as build their brand profile.

The brief was awarded following a three way pitch.  The Good Agency will work with production partner Eye-to-eye.

Jennie York, Supporter Recruitment Manager at WaterAid says “ One in eight of the world’s population do not have access to safe water.  We work towards a vision, with our partners and local organisations, where everyone has access to this basic human right along with sanitation and hygiene education.  The Good Agency excited us with their excellent strategic approach, creative delivery, and understanding of our organisational needs.”

Matthew Sherrington, Managing Director, The Good Agency, adds, “It is really exciting to be working with WaterAid, enabling us to deliver a truly integrated campaign with a direct response TV focus.”

Branding and advertising | Charity | Digital and social media | Direct Marketing | Fundraising | Integration | Poverty | Sustainability