All you need to know:
We create communications that inspire action. We bring together expertise in branding, fundraising, campaigning and communications. We work above, below, through and on-line. In the voluntary, private and public sectors. And we do it all for one reason: to make good things happen.
To get in touch, call 020 7738 1900 or email hello@thegoodagency.co.uk
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Charlotte Beckett
Head of DigitalCharlotte knows the difference between an API and an app, games and gamification, social media and social proof. Believes it’s about behaviour not just technology (and real world change not just clicks). Likes data and measuring things. Dot com bubble survivor. Closet geek. WYSIWYG.
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Matthew Sherrington
Strategy DirectorMatthew Sherrington is one of our beloved leaders. He has a background you wouldn’t believe – 14 years with Oxfam in communications, campaigns and fundraising, turning around Greenpeace in the US by integrating campaigning and fundraising, then director of fundraising and communications at Everychild. And now us. For Matthew the supporter is where it’s at. Including, maybe, yours.
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Maggie Young
Associate DirectorMaggie knows how to refine your message and get it out there. She’s managed many programmes across business and the third sector, latterly focusing on sustainability and corporate responsibility. Yes, she’ll get you coverage but she’s also passionate about the online world and where communications can fit into an integrated campaign. Key skills include being able to talk journalists into almost anything.
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Michael Wright
Group Account DirectorMichael is Group Account Director. With a background including running the World Vision account and working for the Carbon Trust he now focuses on brand, events, fundraising, behaviour change and campaigning for The Good Agency’s clients. He’s also the most fashionable man in the agency (possibly even in London).
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Chris Norman
Strategy DirectorChris is a founding partner of the agency, and strategy is his bag. He’s worked across corporate, government and NGO sectors for the last 14 years, turning client objectives into communications programmes that inspire stakeholders. Specialities include sustainability, corporate social responsibility, events, campaigning, partnerships. And making good stuff happen.
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Jo Hankin
People ManagerJo has the most important job in the agency. Because she looks after our most important asset – us. Jo’s favourite thing ever is interviewing someone, offering them a job and then seeing them grow. Not physically – it’s a metaphor, see?
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Caroline Gibbs
Head of PlanningCaroline is our Head of Planning. She has 15 years’ experience of being a professional nosey parker. Hobbies include looking into front windows, reading over people’s shoulders and making ill-advised eye contact on public transport.
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David Gurney
Creative TechnologistDave has spent so long programming that he still remembers winchester disks and vax/vms. He used to make really expensive installations and websites for the likes of Vodafone, Orange, Google and Sheraton but now spends his days engineering apps and websites, and providing database and tech strategies, training and advice for our clients. Mostly he gets overexcited about things like PubSubHubbub, node.js, nginx and RepRap, then we send him to sit in the server room to calm down.
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Graham Banks
Finance DirectorWe make good things happen. Graham makes us happen. As Finance and Operations Director he believes passionately that a good business is both ethical and successful. It’s about integrity, quality, happiness and making a positive difference. He’s not as young as he looks either – Graham’s been doing this for over 25 years, including 10 years at KPMG advising leading international companies and not-for-profits.
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Margit Easter Mulder
Associate Creative DirectorMargit is responsible for making things look amazing. Seven years as Head of Packaging and Design at the Body Shop. Five years as an award-winning art director at Saatchi & Saatchi. And since 2008, inspiring colleagues and clients at The Good Agency with her passion for design, art direction and doing good. We love Margit and you will too.
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Dan Dufour
Head of BrandWhat Dan doesn’t know about developing a consistent, inspiring brand, you don’t need to know. The last ten years have seen him work with many of the best-known third-sector brands, including senior brand roles at Shelter and NSPCC. In his spare time (ha!) he hosts Brand Breakfasts with CharityComms, a forum for charity brand professionals. You’ll often see his face on awards panels and his byline in the press.
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Nicola Lapsley
Group Account DirectorNicola is a Group Account Director. She’s a seasoned pro at building relationships – between donors and causes, agencies and clients. With 10 years’ experience, including a stint working charity side, she knows just what good client service means. She recently tried tap dancing. She didn’t like it.
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Andy Powell
Associate Creative DirectorAndy is the agency equivalent of a one-man band. He likes nothing more than interrogating the brief, digging into the data, crafting the words and making them sing on TV, radio, digital or in print. We’re just grateful he doesn’t do it with cymbals strapped to his knees and a harmonica on the go.
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Nicole Parkinson
Head of Business DevelopmentNicole is head of business development. You will be pleased to hear she doesn’t wear a pinstripe suit, aftershave or large, expensive cufflinks that go ‘clunk’ on the table. She is awesome, excitable and says ‘get in’ a lot.
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Reuben Turner
Creative DirectorNot great at spreadsheets. Awful Powerpoint skills. Budgets and timing plans remain a mystery. Quite keen, however, on motivating, measurable, insight-driven ideas that work across platforms. Current soapbox: integrating direct and digital. Vegetarian. Lives in Brighton. Funny haircut. That sort of thing.
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