Social Media Week: so Good we’re doing it twice

Social Media Week is back (yes, it does feel like less than a year – the last edition was in February), returning to London from 24th – 28th September 2012. The theme once again is ”Empowering Change through Collaboration”, a reflection on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change. Naturally this is a theme very close to our hearts. We’ve talked many times in public and private of the potential of social media to have a real world impact, especially when it’s part of an integrated approach.

So we’ve picked up the theme by hosting an event that’s a retrospective look at how that could work, and another that’s a mid-appeal challenge to bloggers and social media types to make change happen.

On Tuesday 25th we’ll look at how social media has changed media consumption and consumer behaviour. Then we’ll have the opportunity to explore how, when Channel4 launched 4 Goes Mad, a bold season challenging mental health stigma and discrimination, Rethink Mental Illness and Mind worked together to make the most of social networks. Our speakers are Marie James, Creative Digital Producer at Channel 4 Television, Taryn Ozorio, Digital Manager at Mind and Abi McDougall, Digital Communications Manager at Rethink.

The session is perfect for anyone working within communications, campaigning or fundraising, whether directly involved with digital or not. You can find out more and register here.

I’ll also be speaking at “Sustainable Brands Doing Well By Doing Good In Social” looking at how we create social communications that drive action in the real world. I’m in very esteemed company, including Tamasine Johnson, Senior Digital Campaigns and Social Media Manager, National Trust and Julia Monro, M&S Social Media Manager.

We hope to see you at one or both events. And of course, we’ll be live Tweeting (just follow #goodsocial  and #smwldn).

Campaigning | Charity | Charlotte Beckett | Digital and social media | Events | Fundraising