Is social giving fundraising’s ‘Third Way’? Monday 13th February

Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than influencing behaviours? This session will explore where traditional community fundraising meets the digital age.  Looking at consumer psychology, we will argue for a third pillar to our fundraising programmes to complement Individual and Corporate Giving.

Our speakers will be:

• Gregory Vincent, Founder, Sponsume, @sponsume
• Paull Young, Digital of Director, charity:water, @paullyoung
• Charlotte Beckett, Head of Digital, The Good Agency, @londoncharlotte

Is digital fundraising a money making machine or a waste of time?  Is opening up fundraising to the wisdom of crowds opening up an untapped market or opening us up to chaos?  In true crowdsourcing style we’re keen to hear your views and questions so we can tailor the session around you.  Whatever your opinions and questions, we want them.  Just drop your thoughts into the comments box below or share them on Twitter with #smwgood. Book your complimentary place now.

More about our panel:

Gregory Vincent, Founder, Sponsume

An experienced financier and passionate advocate of microfinance, Gregory launched Sponsume, Europe’s first crowdfunding platform, in August 2010. Sponsume is open to all creative and innovative ventures, big or small, in a wide variety of areas including social enterprise, digital technology and the arts. Users can not only set up fundraising initiatives but also build a community around their project, spreading the news about their campaign to friends, family and fans.  Sponsume has received praise from a number of publications, including The Times, The Guardian, the BBC website, and TechCrunch Europe.

Paull Young, Digital of Director, charity:water

Paull is a member of the executive leadership team at charity: water, a non-profit providing clean and safe drinking water to people in the developing world. As Director of Digital Paull is responsible for online fundraising, digital marketing and partnerships. charity: water currently raises over 75% of revenue through digital channels, and is seen as one of the leading non-profits in digital innovation. Prior to charity: water Paull served as a Senior Account Director for New York based social media agency Converseon where he led major projects and organization-wide social media strategy with major consumer brands. Paull’s thought leadership extends to regular speaking engagements and media appearances including the Fox Business Channel, Fox News, Wall St Journal and the Sydney Morning Herald.

Charlotte Beckett, Head of Digital, The Good Agency

With over 11 years digital experience, Charlotte has worked both client and agency side in the private, public and third sectors. She is our lead digital planner and strategist, putting together ideas for fundraising, campaigning and communications. She’s a believer in integration though not matching luggage. Most importantly, she believes in “make, measure, learn” and in turning that data into actionable insight. She is a member of the Social Media Week London advisory board.

Charity | Events | Fundraising | Public sector