RSPB appoints The Good Agency to develop brand story

The RSPB, the largest wildlife conservation organisation in Europe, has appointed brand communication specialists The Good Agency to broaden its appeal to reach new audiences.

The RSPB has an amazing story to tell of saving nature across the UK and around the world. At the core of the project will be the development of the RSPB brand, to bring this story to life, inspiring more support from people who love nature and want to protect it from ever growing threats and challenges.

 After shortlisting, the brief was awarded to The Good Agency following a four way pitch.

Jonny Wright, Brand Development Manager, RSPB says:

“The natural world has reached a tipping point. More now than ever before, nature is being destroyed and squeezed out of our lives. The RSPB is stepping up for nature and we want to inspire as many people, organisations and Governments to do the same. The Good Agency excited us with their strategic approach and experience, giving us the confidence that they can help us tell this story and inspire more popular and political support for our work”

Roger Lawson, Strategy and Planning Director, The Good Agency adds:

“The RSPB wants to reawaken people’s love of nature and grow a movement of people who will take action to save it. This is a dream brief, allowing us to work with them across branding, fundraising, digital and communications planning in a truly integrated way to put supporters at the heart of the organisation.”

Branding and advertising | Campaigning | Charity | Engagement | Fundraising | Integration