Wood Window Alliance

Putting wood windows back where they belong

Let’s face it, UPVC windows are a bit nasty. They’re not as good for the environment, long lasting or as good looking as wood. So we’re helping 40 leading companies to fight back.

First we worked with the Building Research Establishment to establish quantified sustainability claims. Then we created a quality brandmark for members, backed by specific performance and sustainability criteria. Finally, we launched a co-ordinated PR and advertising campaign aimed at specifiers, contractors and clients.

What's good about it?

It’s what we’re good at – combining business nous, PR and creative flair, and putting it to work for a cause we believe in.