QUIT

Getting kids to QUIT before they start.

60 per cent of 11 year olds admit they’ve already tried smoking. That’s not good.

We devised an education programme that would warn children of the dangers of smoking in an entertaining and engaging way. The programme was supported by a teacher’s pack and materials for permanent display in classrooms.

What's good about it?

37,000 children in 1,300 schools saw the presentation in the first six months. Which means 37,000 children better educated about the dangers of the evil weed.