Forum for the Future

Less talk, more action

Forum for the Future is the UK’s leading sustainability charity. But when it began to move forward and place a greater emphasis on practical projects – doing, rather than discussing – it found its old logo lagging behind.

So The Good Agency stepped in to create a new identity more in keeping with this new, assertive Forum for the Future.

What’s good about it?

The new logo is still instantly recognisable, but makes a dramatic statement of change. Just as its predecessor was all about the old brand (gentle, painless, unassertive), this new identity is bold, and contemporary, strong and practical. At the same time we developed a strap line to sum the whole thing up – Forum for the Future is no longer about talking shop. It’s about taking action.