Tommee Tippee

The Tommee Tippee brand was mainly known for its formula products – but it needed to create a stronger association with breastfeeding. Our objective was to make the ‘Closer to Nature’ range the number one breastfeeding brand as recommended by healthcare professionals and professional bodies.

We designed a programme for healthcare professionals to improve the information and healthcare resources available to them. It also encourages them to become involved in research and a professional advisory board.

What's good about it?

In its second year, we built a huge database of 20,000 healthcare professionals and distributed information via them to parents nationwide.