The Wrigley Company

Wrigley is good for oral health

After meals, it is not always convenient to use a toothbrush. That is where chewing sugarfree gum can make a contribution to oral health.

So we developed a professional advocacy programme to educate people on the health benefits of chewing gum, delivered through the dental team.

We created an influencer platform, a relationship marketing programme and disseminated educational resources for professionals and their patients. We run advertising and PR campaigns and attend conferences and exhibitions around the world.

Wrigley Oral Healthcare Programmes (WOHP) went global in 2001 and is now in place in 47 countries. We continue to run and manage it, communicating regularly with hundreds of Wrigley representatives from the UK to Australia.

What's good about it?

We’re helping to promote good daily oral care routines – and improving oral health in 47 countries. That’s a lot of healthier teeth.