RSPB

Helping the RSPB stretch its brand - and its wings

The RSPB was in danger of being perceived as a club for ‘nerdy birdies’. In fact, it’s one of the world’s biggest conservation organisations, with a huge role to play in tackling climate change. We’re shifting the RSPB’s brand perceptions to open up new markets for membership. Our idea was to own the ‘moments’ when people suddenly appreciate nature afresh. We launched it via advertising and a new microsite: www.rspb.org.uk/moments

What's good about it?

The organisation has wholeheartedly embraced the idea, membership is on the increase and hundreds of people have submitted their own ‘moments’.