Christian Aid

Christian Aid is one of the UK’s best-known development charities. We’re lucky enough to be their lead direct marketing and fundraising agency. Our aim is to strengthen Christian Aid’s position among traditional churchgoing audiences and widen its appeal to new ones. This means working on integrated campaigns such as Christian Aid Week – easily the UK’s biggest communal fundraising moment.

What's good about it?

Our latest appeal, about what girls in developing countries go through to get water, has been very successful so far, exceeding targets and gaining a one-off donation of £10,000.