New Look

Giving New Look a new feel

The ethics of the fashion industry are always in the spotlight. It took Nike almost 20 years to recover from negative press. And high street shops have a serious carbon footprint.

No wonder ethical shopping is becoming mainstream. Smart retailers know they need to appeal to the ‘considered consumer’.

We inspired staff at New Look’s Head Office and almost 600 stores to act more sustainably, by demonstrating the difference they could make.

What's good about it?

Initial feedback from the stores and staff intranet has been very positive. And post-campaign research starts any day now.