Posted on: January 29th, 2009 by Abi Charters

We’re chuffed to welcome a new client to The Good Agency books, in the form of the wonderful Imperial War Museum.

The much-loved national institution was looking for an agency to create a new legacy campaign, kicking off in spring 2009. So we gave them a highly targeted programme of activities, wrapped up in some beautiful creative that captured the experiences of people in wars past and present.

It obviously did the trick. Just ask Imperial Museum Development Director Sue Coleman:

“I was impressed by the way The Good Agency grasped the essence of the Museum’s role and the profile of its supporters. They understood the sensitivities that our subject matter requires and captured the tone needed to create a compelling campaign proposal that will engage our many audiences in a variety of exciting ways.”

We look forward to working with you too, Sue.