Posted on: February 27th, 2009 by Abi Charters

Publishing an annual review is a legal obligation for all charities. But as one of the UK’s most forward-thinking charities, Missing People wanted to use that obligation as an opportunity to produce something truly groundbreaking. So they turned, of course, to The Good Agency.

The 2008 – 2009 Annual Report was published as an interactive online document that features not just words and pictures but movies and sound, and features many links to other content – the charity’s YouTube channel, for instance.

The concept is about the charity being active on the street rather than in the office – thus every spread features Missing People posters shot outdoors to convey the organisation’s key messages. The images were commissioned by The Good Agency art director Barbara Doux and shot by photographer Lone Eriksen.