In order to succeed, Brand Managers must manage their brands as living business assets, constantly nurturing them to keep pace with a rapidly changing world. Here are some of the current trends in branding, charity and beyond, which may well …
Mind, the leading mental health charity in England and Wales, has climbed 11 places up the Charity Brand Index (CBI) from 53 in 2011 to 42 in 2012. Their success demonstrates a brand is much more than just a logo …
Charities are looking for new ways to integrate channels and messages. Cash-strapped donors need new reasons to give. The result – time-critical, often restricted appeals that focus the organisation and its donors around a single, tangible result. Whether it’s building …
We’re very proud to be helping War Child with their emergency appeal for the children of Syria. War Child is one of the only NGO’s to be working in the region, and are setting up safe spaces to help protect …
We are proud and delighted to reflect on another successful and inspiring year of People Power and are delighted to share some of the wonderful content from the day with you. We have interviews with our all-star line-up of speakers, including Salil …
Age International has launched its website, designed and built by The Good Agency. Age International is a new charity focusing on older people in developing countries. It is part of the Age UK family, part of the Disasters Emergency Committee …
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