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Is it time for the business pamphlet?
Is it time for the business pamphlet?
Posted on: October 13th 2009 by Reuben Turner

Behavioural economists are changing the world we work in. They’re certainly making it more interesting. But they’re also adding hugely to the pile of half-read books on the bedside table of the average communications professional.
And the size of the pile isn’t necessarily reflecting the size of the thinking.
Let me explain.
Freakonomics, the Tipping Point, the Black [...]

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Les Dawson and his lesson for branding consultants everywhere.
Les Dawson and his lesson for branding consultants everywhere.
Posted on: October 6th 2009 by Reuben Turner

Ah, Les. Able, during the Blankety Blank years, to make millions guffaw with a mere raised eyebrow or a bleak, hangdog sigh. On stage, at, say, a Royal Variety Performance, he just had to walk on to be funny.
He didn’t need jokes, because Les’s great success was his comic persona.
Except that it wasn’t [...]

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What the Wu
What the Wu
Posted on: October 2nd 2009 by Reuben Turner

Ah, the narrative arc that’s so common to rap artists everywhere. You spend the first part of your life running from the police, hiding in stairwells and hustling to make a living. You work hard to get airtime, a guest slot on someone else’s record or a support gig at a show.
Then, one day, you [...]

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Sometimes it’s better not to know.
Sometimes it’s better not to know.
Posted on: September 29th 2009 by Reuben Turner

We had a fantastic five-hour session with a new client last week.
This was prefaced by an induction where they told us what they knew.
It was a very short induction.
This is a relatively young charity with a new and (by their own admission) somewhat inexperienced team. They have very few donors, and know almost nothing about [...]

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When you buy a bottle of water, are you buying the water or the bottle?
When you buy a bottle of water, are you buying the water or the bottle?
Posted on: September 29th 2009 by Reuben Turner

It’s an interesting question. We’ve all been conditioned to think that the water in the bottle is what we’re paying for.
Actually, it’s the bottle that’s the expensive bit – making it, getting it to you, and disposing of it afterwards all cost you money, either at point of purchase or through your taxes. (Did you [...]

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We say a bowl of apples. You say the Battle of Jutland. What now?
We say a bowl of apples. You say the Battle of Jutland. What now?
Posted on: September 24th 2009 by Reuben Turner

 
It’s been a funny old week. One characterised by that most common of business problems – the total misunderstanding. We spend time agreeing a brief. We’re all agreed the answer is some form of fruit, in, possibly, a rounded container.
It comes to us – a bowl of apples! A meeting is called. Excitedly, we lay [...]

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Don’t ask whether. Ask why.
Don’t ask whether. Ask why.
Posted on: September 7th 2009 by Reuben Turner

 
Here’s a small and, perhaps, useful piece of insight for you. People don’t always answer questions just because you need to know the answer.
But if there’s an emotional benefit for them, they might. I often think that one of the best things a good creative can be is the consumer’s champion. When everyone is trying [...]

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