Reuben's blog

Safe vs fun.
Safe vs fun.

We’re talking to a few clients about their acquisition plans at the moment. The perennial question is of course, ‘how should we spend our budget …

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Cringing and wincing. Try them – they’re good for you.
Cringing and wincing. Try them – they’re good for you.

As I write this, Ian Dury’s Spasticus Autisticus is playing on the creative department ipod. Released as his contribution to the International Year of the …

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We need a new word for, er, people.
We need a new word for, er, people.

I’m pleased to tell you that we don’t spent a lot of time navel-gazing here at the Good Agency. We know what makes us different, …

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My confident predictions for June 2010.
My confident predictions for June 2010.

This is a bit of a secret, so don’t tell anyone. I’ve got to take part in a panel at the IoF in June. It’s …

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The exciting world of cardigans.
The exciting world of cardigans.

If you’re in the Eastbourne area in the next few weeks I’ve got a hot shopping tip for you. Farah cardigans are on sale at …

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Think yourself lucky
Think yourself lucky

Amazing what a little snowfall does to the public psyche. The UK press can’t seem to make its mind up whether snow is some kind …

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When to co-create. And when to just create.
When to co-create. And when to just create.

The launch of Greenpeace’s ‘love letters to the future’ has drawn inevitable comparisons with the Letter to the Future, a campaign which we helped the …

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The industry’s dirty secret
The industry’s dirty secret

Honestly, it’s worse than you think. It’s worse than cocaine, Soho strip clubs or fiddling expenses. The dirtiest secret harboured by the creative industry is …

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Why big bonuses are bad news
Why big bonuses are bad news

So it seems that, despite the credit crunch, the recession, the enormous borrowing, and closeness with which we’ve come to the very brink of economic …

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Why email is horrible.
Why email is horrible.

Last week I received an emergency appeal from a major international aid charity asking for my help in dealing with the crisis in Indonesia. Like …

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