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Reuben's blog

The exciting world of cardigans.
The exciting world of cardigans.
Posted on: January 12th 2010 by Reuben Turner

If you’re in the Eastbourne area in the next few weeks I’ve got a hot shopping tip for you. Farah cardigans are on sale at the TJ Hughes department store for just £15.99.
I snapped one up on a day trip there over Christmas. For one thing, Farah cardigans represent an important era of my youth [...]

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Think yourself lucky
Think yourself lucky
Posted on: January 12th 2010 by Reuben Turner

Amazing what a little snowfall does to the public psyche. The UK press can’t seem to make its mind up whether snow is some kind of white-out killer apocalypse or a silly flash-in-the-pan that exposes the ineffectual jobsworthiness of our schools and councils. (Funny how the newspapers always make it through, no?).
Meanwhile we’re outraged that [...]

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When to co-create. And when to just create.
When to co-create. And when to just create.
Posted on: December 1st 2009 by Reuben Turner

The launch of Greenpeace’s ‘love letters to the future’ has drawn inevitable comparisons with the Letter to the Future, a campaign which we helped the RSPB to launch here in the UK.
There’s a big difference of course, in that the Greenpeace campaign asks those who want to get involved to create their own multimedia ‘love [...]

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The industry’s dirty secret
The industry’s dirty secret
Posted on: November 10th 2009 by Reuben Turner

Honestly, it’s worse than you think. It’s worse than cocaine, Soho strip clubs or fiddling expenses. The dirtiest secret harboured by the creative industry is that a lot of the best-looking work, doesn’t work. And the work you’re ashamed to show your friends, does.
The beautiful, boundary-pushing, noise-generating work often passes the public by. In creative [...]

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Why big bonuses are bad news
Why big bonuses are bad news
Posted on: October 28th 2009 by Reuben Turner

So it seems that, despite the credit crunch, the recession, the enormous borrowing, and closeness with which we’ve come to the very brink of economic collapse, it seems to be back to ‘bonuses as usual’ at the banks.
Is this a good thing?
No, but not just for the reasons you’d expect.
There’s a whole argument on farness [...]

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Why email is horrible.
Why email is horrible.
Posted on: October 28th 2009 by Reuben Turner

Last week I received an emergency appeal from a major international aid charity asking for my help in dealing with the crisis in Indonesia. Like all fundraising asks, there was an element of trust – they were asking me to entrust them with £20, £50 or £100 which they would spend, as effectively as possible, [...]

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Is it time for the business pamphlet?
Is it time for the business pamphlet?
Posted on: October 13th 2009 by Reuben Turner

Behavioural economists are changing the world we work in. They’re certainly making it more interesting. But they’re also adding hugely to the pile of half-read books on the bedside table of the average communications professional.
And the size of the pile isn’t necessarily reflecting the size of the thinking.
Let me explain.
Freakonomics, the Tipping Point, the Black [...]

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Les Dawson and his lesson for branding consultants everywhere.
Les Dawson and his lesson for branding consultants everywhere.
Posted on: October 6th 2009 by Reuben Turner

Ah, Les. Able, during the Blankety Blank years, to make millions guffaw with a mere raised eyebrow or a bleak, hangdog sigh. On stage, at, say, a Royal Variety Performance, he just had to walk on to be funny.
He didn’t need jokes, because Les’s great success was his comic persona.
Except that it wasn’t [...]

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What the Wu
What the Wu
Posted on: October 2nd 2009 by Reuben Turner

Ah, the narrative arc that’s so common to rap artists everywhere. You spend the first part of your life running from the police, hiding in stairwells and hustling to make a living. You work hard to get airtime, a guest slot on someone else’s record or a support gig at a show.
Then, one day, you [...]

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Sometimes it’s better not to know.
Sometimes it’s better not to know.
Posted on: September 29th 2009 by Reuben Turner

We had a fantastic five-hour session with a new client last week.
This was prefaced by an induction where they told us what they knew.
It was a very short induction.
This is a relatively young charity with a new and (by their own admission) somewhat inexperienced team. They have very few donors, and know almost nothing about [...]

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