My Stick of Rock Principle
Posted on: October 13th, 2009 by Jeremy Jackson Sytner
Today I’m going to introduce you to my Stick of Rock Principle.
It occurred to me: doesn’t a stick of rock make the perfect metaphor for powerful branding?
Every bite the customer takes of your product or service, there in front of them should be the brand. Clear and consistent from start to finish.
Its promise resolute throughout the entire experience.
Get your teeth into Coke, Virgin, Sony or BMW and you’re never allowed to forget the brand, mouthful after mouthful.
How sweet is that?
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I think Kellog’s have read your blog post, Jeremy.
http://www.psfk.com/2009/10/kelloggs-to-laser-etch-their-logo-on-individual-corn-flakes.html