Client News
- Duck launches new Omega-3 supplement.
- Posted on: February 19th 2010 by Claudia McKenzie
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They’re a jaded lot, journalists. So how do you entice them to your product launch? Well, invite them to the Fat Duck, it seems.
Tiger White PR (part of the Good Agency group) had the brief to launch Ascenta’s new omega-3 supplement. NutraSea had already achieved success in the Canadian market and was ready to hit [...]Read more | Posted in Agency News, Client News, News
- What does it take to launch a Social Enterprise Mark?
- Posted on: February 19th 2010 by Claudia McKenzie
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A trapeze artist, hula hoops, and a Government Minister (several in fact). All in a day’s work for the PR team who helped the Social Enterprise Coalition and RISE launch the new Social Enterprise Mark earlier this month.
Identifying businesses which meet defined criteria for social enterprise, the Mark will help consumers identify businesses trading for [...]Read more | Posted in Agency News, Client News, News
- International brands lead the way in disclosing their global forest footprints
- Posted on: February 19th 2010 by Claudia McKenzie
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The Forest Footprint Disclosure (FFD) Project has launched its first report revealing how global businesses have come forward to disclose the details of their ‘Forest Footprints’.
On 10 February, 180 representatives of the corporate and financial sectors gathered in the City of London to hear first-hand the results of the first Annual Review of the Forest [...]Read more | Posted in Agency News, Client News, News
- HAITI
- Posted on: January 14th 2010 by Reuben
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At The Good Agency we’re all shocked by the devastation in Haiti. Several of our partners are working there and we’re encouraging everyone to donate to the joint DEC appeal here. Please give if you haven’t already (and if you have, give again).
Read more | Posted in Client News, News
- The Gold Agency
- Posted on: December 10th 2009 by Christianne Birtwistle
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Smiles and sore heads all round this morning. Because last night the Good Agency scooped gold for Best Direct Response Press at the prestigious DMA Awards, for the Centrepoint room sponsor campaign. You can see the work on our website here, and at the DMA Awards site here.
The DMA’s are judged on strategy, creativity and [...]Read more | Posted in Agency News, Client News, News
- GHOST FOREST: A POWERFUL VISUAL STATEMENT ABOUT CLIMATE CHANGE
- Posted on: November 12th 2009 by PR team
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On 16 November, London will awaken to find Trafalgar Square inhabited by a series of large rainforest tree stumps, many complete with their buttress roots, transported from a commercially logged tropical primary forest in Western Africa. The installation, entitled ‘Ghost Forest’, is the vision of artist Angela Palmer, and its intention is to inspire and [...]
Read more | Posted in Client News, News
- Donor Aquisition Is Changing – The slides
- Posted on: November 11th 2009 by Christianne Birtwistle
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We would like to thank everyone who attended the Donor Acquisition Is Changing seminar today. There was a really impressive turnout for an 8.30am start so we hope that you all found it useful.
As you can see the slides have been uploaded below or you can download them from slideshare.net
Donor Aquistion Is Changing by [...]Read more | Posted in Agency News, Client News, News
- The industry’s dirty secret
- Posted on: November 10th 2009 by Reuben Turner
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Honestly, it’s worse than you think. It’s worse than cocaine, Soho strip clubs or fiddling expenses. The dirtiest secret harboured by the creative industry is that a lot of the best-looking work, doesn’t work. And the work you’re ashamed to show your friends, does.
The beautiful, boundary-pushing, noise-generating work often passes the public by. In creative [...]Read more | Posted in Agency News, Client News, News, Reuben's blog
- PR Week Awards success for NAS
- Posted on: October 26th 2009 by Reuben Turner
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Our client the National Autistic Society won ‘best public affairs’ at this year’s PR Week Awards. This was for their campaign to get an Autism Bill introduced into parliament. It’s a great success for them as a team but also a huge step forward for people with autism (and the first ever such piece of [...]
Read more | Posted in Client News, News
- The Good Agency and Centrepoint nominated for DMA awards
- Posted on: October 21st 2009 by Reuben Turner
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We’re delighted to report that Centrepoint’s ’sponsor a room’ press campaign has been nominated for a prestigious DMA Award. The DMAs reward strategy, creativity and results and to be nominated, work has to be successful in all three categories.
In other words, it’s an award for work that genuinely works, not just a beauty parade. [...]Read more | Posted in Agency News, Client News, News
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