Christian Aid Christmas appeal
Posted on: November 11th, 2008 by Reuben Turner
Keep your eyes peeled for these press ads for this year’s Christian Aid Christmas appeal. The campaign comprises press, standard and high-value direct mail, church communications and online. The campaign was devised by The Good Agency and executed together with Christian Aid’s own design team.
It centres on the insight that one of the worst effects of poverty is to tear families apart – something that’s particularly relevant at Christmas.
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