Posted on: February 19th, 2010 by Claudia McKenzie

A trapeze artist, hula hoops, and a Government Minister (several in fact). All in a day’s work for the PR team who helped the Social Enterprise Coalition and RISE launch the new Social Enterprise Mark earlier this month.

Identifying businesses which meet defined criteria for social enterprise, the Mark will help consumers identify businesses trading for social and environmental purposes.  Developed by a group of social enterprise leaders working with the COI and the Office of the Third Sector, the Mark was launched at Voice 10, the Social Enterprise Coalition’s annual national conference.

With support from The Big Lottery Fund, Angela Smith MP, Minister for the Third Sector and John Bird, founder of Big Issue, the Mark’s message was reflected in a thrilling performance by No Fit State Circus, a Social Enterprise Mark holder and an animated film produced by The Good Agency.

But the launch is just the beginning…

Now that the dry ice has settled our job really begins: helping to raise the profile of the Mark and putting social enterprises where they belong, at the heart of the UK economy.  Did you know that this emerging sector contributes a staggering £24 billion to the UK economy? If you didn’t, now that The Good Agency PR team is on the case, you soon will.