The Gold Agency
Posted on: December 10th, 2009 by Christianne Birtwistle
Smiles and sore heads all round this morning. Because last night the Good Agency scooped gold for Best Direct Response Press at the prestigious DMA Awards, for the Centrepoint room sponsor campaign. You can see the work on our website here, and at the DMA Awards site here.
The DMA’s are judged on strategy, creativity and results, and the winning work has to excel in all three categories.
Judge Cordell Burke commented “An excellent use of media. Used press to demonstrate what it’s to walk past a homeless person. It forces you to double take.”
Centrepoint press ad winning entry
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