Agency News

Surprise, surprise.
Surprise, surprise.

Our world is obsessed with impact.
The bigger, the bolder, the better.
But apparently ‘surprise’, as in a sudden big announcement or ‘ta dah!’ has gone out …

Read more | Posted in Agency News, Jeremy. The Naked Eye, News, Our Blogs

Safe vs fun.
Safe vs fun.

We’re talking to a few clients about their acquisition plans at the moment. The perennial question is of course, ‘how should we spend our budget …

Read more | Posted in Agency News, News, Our Blogs, Reuben's blog

Cringing and wincing. Try them – they’re good for you.
Cringing and wincing. Try them – they’re good for you.

As I write this, Ian Dury’s Spasticus Autisticus is playing on the creative department ipod. Released as his contribution to the International Year of the …

Read more | Posted in Agency News, News, Our Blogs, Reuben's blog

We need a new word for, er, people.
We need a new word for, er, people.

I’m pleased to tell you that we don’t spent a lot of time navel-gazing here at the Good Agency. We know what makes us different, …

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Duck launches new Omega-3 supplement.
Duck launches new Omega-3 supplement.

They’re a jaded lot, journalists. So how do you entice them to your product launch? Well, invite them to the Fat Duck, it seems.
Tiger White …

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What does it take to launch a Social Enterprise Mark?
What does it take to launch a Social Enterprise Mark?

A trapeze artist, hula hoops, and a Government Minister (several in fact). All in a day’s work for the PR team who helped the Social …

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International brands lead the way in disclosing their global forest footprints
International brands lead the way in disclosing their global forest footprints

The Forest Footprint Disclosure (FFD) Project has launched its first report revealing how global businesses have come forward to disclose the details of their ‘Forest …

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My confident predictions for June 2010.
My confident predictions for June 2010.

This is a bit of a secret, so don’t tell anyone. I’ve got to take part in a panel at the IoF in June. It’s …

Read more | Posted in Agency News, News, Our Blogs, Reuben's blog

Hustle
Hustle

My wintry Monday nights are made a little warmer thanks to sixty minutes of the popular comic caper, Hustle, on BBC 1 at 9pm.
WARNING Dangerous …

Read more | Posted in Agency News, Jeremy. The Naked Eye, News, Our Blogs

The Lost Symbol
The Lost Symbol

Dan Brown’s latest novel, the Lost Symbol, is hardly a marketing text book you’d place alongside Ogilvy on Advertising or Paul Arden’s excellent It’s Not …

Read more | Posted in Agency News, Jeremy. The Naked Eye, News, Our Blogs

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