News | The Good Agency

Our next event: People Power 2010

Posted on: February 23rd 2010 by Christianne Birtwistle

The Good Agency are working with the Sheila McKechnie Foundation to host this one day, round-table style conference designed for senior campaigners from UK charities as well as grass roots campaigners.
It’s being held at the ICO on Berner’s Street, central London on the 16th March.
Discussion at People Power will be focused on the future of [...]

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Safe vs fun.

Posted on: February 23rd 2010 by Reuben Turner

We’re talking to a few clients about their acquisition plans at the moment. The perennial question is of course, ‘how should we spend our budget for the best return?’. Never as simple as it sounds when you take into account volume versus value, long-and short-term objectives and a shifting marketplace (and a recession).
Not many people [...]

Cringing and wincing. Try them – they’re good for you.

Posted on: February 23rd 2010 by Reuben Turner

As I write this, Ian Dury’s Spasticus Autisticus is playing on the creative department ipod. Released as his contribution to the International Year of the Disabled in 1977, it was instantly banned – effectively ending his chances of charting again. It was also disowned by the Spastics Society (now Scope, of course), whose idea it [...]

We need a new word for, er, people.

Posted on: February 23rd 2010 by Reuben Turner

I’m pleased to tell you that we don’t spent a lot of time navel-gazing here at the Good Agency. We know what makes us different, which is that we work for organisations of all kinds who want to make the world a better place. And we’re good at it because we understand the values of [...]

Duck launches new Omega-3 supplement.

Posted on: February 19th 2010 by Claudia McKenzie

They’re a jaded lot, journalists. So how do you entice them to your product launch? Well, invite them to the Fat Duck, it seems.
Tiger White PR (part of the Good Agency group) had the brief to launch Ascenta’s new omega-3 supplement. NutraSea had already achieved success in the Canadian market and was ready to hit [...]

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What does it take to launch a Social Enterprise Mark?

Posted on: February 19th 2010 by Claudia McKenzie

A trapeze artist, hula hoops, and a Government Minister (several in fact). All in a day’s work for the PR team who helped the Social Enterprise Coalition and RISE launch the new Social Enterprise Mark earlier this month.
Identifying businesses which meet defined criteria for social enterprise, the Mark will help consumers identify businesses trading for [...]

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International brands lead the way in disclosing their global forest footprints

Posted on: February 19th 2010 by Claudia McKenzie

The Forest Footprint Disclosure (FFD) Project has launched its first report revealing how global businesses have come forward to disclose the details of their ‘Forest Footprints’.
On 10 February, 180 representatives of the corporate and financial sectors gathered in the City of London to hear first-hand the results of the first Annual Review of the Forest [...]

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My confident predictions for June 2010.

Posted on: February 17th 2010 by Reuben

This is a bit of a secret, so don’t tell anyone. I’ve got to take part in a panel at the IoF in June. It’s about predicting the next ten years in fundraising.
The trouble is, not only am I rubbish at predicting the future, I don’t actually believe in it.
Broadly I’m a believer in the [...]

Hustle

Posted on: February 2nd 2010 by Jeremy Jackson Sytner

My wintry Monday nights are made a little warmer thanks to sixty minutes of the popular comic caper, Hustle, on BBC 1 at 9pm.
WARNING Dangerous analogy approaching!
Last night the penny dropped. Hustling and marketing, especially by real experts, share many characteristics.
The TV series follows a group of con artists who specialise in ‘long cons’ – [...]

The Lost Symbol

Posted on: February 2nd 2010 by Jeremy Jackson Sytner

Dan Brown’s latest novel, the Lost Symbol, is hardly a marketing text book you’d place alongside Ogilvy on Advertising or Paul Arden’s excellent It’s Not How Good You Are, It’s How Good You Want to Be, yet hidden in the text is a parable for our times.
Apart from being a rattling good read of the [...]

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