Maggie’s Cancer Caring Centres (Maggie’s), the charity dedicated to empowering people to live with, through and beyond cancer, has appointed The Good Agency to develop their supporter acquisition programme.
The fundraising communications specialists won the account following a three-way pitch and will work with Maggie’s to devise their campaign strategy, entitled Maggie’s Moments, as well as develop their new fundraising products and retention programme.
Maggie’s unite professional help, communities of support and building design to create exceptional centres for cancer care. Using experiential, digital, door to door, press, events and direct marketing, The Good Agency aims to enable the public to experience just a little of what a Cancer Caring Centre can bring to someone with cancer, and want to support the charity.
Lisa Munden, Head of Central Fundraising, Maggie’s Cancer Caring Centres says:
“Maggie’s centres are for anyone affected by cancer. They are designed to be places where people are welcome whenever they need us – from just being diagnosed, or undergoing treatment, to post-treatment, recurrence, end of life or in bereavement. We were looking for an agency to launch our Sponsor a Day product but when The Good Agency presented us with Maggie’s Moments we were encouraged to think more strategically – we knew they were the right choice.”
Chris Norman, Strategy Director, The Good Agency adds:
“The work that Maggie’s does and the excellent services they provide resonated very deeply with us at The Good Agency so we’re delighted to be working with them on what we’re pleased will be a truly integrated project.”
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