Following three days of voting at this year’s Institute of Fundraising National Convention, the Motor Neurone Disease Association’s campaign, John’s Journey, has taken the accolade of greatest world changing fundraising for a second year.
John’s Journey, the first of its kind for the association, was a national campaign featuring photography and the personal accounts of John before he lost his life to Motor Neurone Disease aged 32 in 2007. The campaign aimed to boost public awareness of what research showed was not considered a terminal illness and raise £50,000 – a target they beat almost five fold.
John’s Journey featured in the Good Work Gallery at the Institute of Fundraising National Convention where delegates were invited to choose from ten fundraising initiatives the one they believed generated the greatest real world change. John’s Journey has taken the lead with 32% of the votes proving it is just as powerful now as it was then.
Delegates awarded Movember second place with 21% of their votes. This fun and lively event encourages men to grow moustaches to raise money for prostate cancer research, and promote awareness and education on men’s health issues.
Despite knowing nothing about fundraising, the Movember team have created a simple, motivating and incredibly cool idea. A true example of supporter-led fundraising, with a team of rank amateurs at the helm, Movember captures the hearts of the male population all over the world as well as gallery voters.
With 16% of the votes, Amnesty International’s Pen Pack takes third place. This is famous for being the first ever pen pack and one of only a handful of fundraising communications that really broke the mould. Moreover it’s a moving, intelligent and beautifully put together case to support one of the world’s great causes.
The Good Work Gallery has been inspiring delegates at the Convention since opening on Monday 2nd July. To view the winning pieces and entire Good Work Gallery hand-picked by SOFII and The Good Agency online please visit www.thegoodagency.co.uk/goodwork
Matthew Sherrington, Managing Director of The Good Agency says:
“Just like all fundraisers at the National Convention, The Good Agency’s focus is making Good things happen and seeing positive change in the world. The Good Work Gallery is an opportunity to celebrate some of the wonderful work that makes this happen.”
Simon Morrison, Director of Marketing and Communications at the Institute of Fundraising, comments:
“We are absolutely delighted to be working with The Good Agency to bring this exciting addition to the Convention for a second year. It’s wonderful to have an organisation like SOFII on board and to pay homage to some of the most important campaigns in fundraising history.”
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