The Good Agency » News

The Good Agency opens its doors for Social Media Week 2012

admin — Tue, 31 Jan 2012 10:31:55 +0000

This February, in celebration of Social Media Week 2012, The Good Agency will open the doors of 8 Boundary Row to host two free events, examining how collaboration can drive fundraising and communications for good things to happen. Social Media …

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Dame Vivienne Westwood will take to the podium to inspire charity campaigners

admin — Mon, 09 Jan 2012 16:19:10 +0000

Dame Vivienne Westwood will close annual campaigning conference People Power as our Inspirational Speaker on Tuesday 6th March 2012. The British fashion designer and Patron of human rights charities Liberty and Reprieve will inspire delegates with her motivations, inspirations and …

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Let it grow, let it grow, let it grow

admin — Tue, 29 Nov 2011 18:51:05 +0000

A tree isn’t just for Christmas, it’s for life. So we’re celebrating all things arboreal for National Tree Week 2011. Run by the Tree Council, National Tree Week aims to celebrate the start of the winter planting season, by encouraging …

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Girlguiding UK and The Good Agency awarded best not-for-profit Corporate Publication by CorpComms

admin — Tue, 29 Nov 2011 15:34:01 +0000

Girlguiding UK, the UK’s largest voluntary organisation for girls and young women has won CorpComms not-for-profit Corporate Publication Award for their 2010 Impact Report. Fundraising and campaigning communication specialists, The Good Agency produced the report concept, design and a how-to …

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RSPB appoints The Good Agency to develop brand story

admin — Mon, 24 Oct 2011 14:21:44 +0000

The RSPB, the largest wildlife conservation organisation in Europe, has appointed brand communication specialists The Good Agency to broaden its appeal to reach new audiences. The RSPB has an amazing story to tell of saving nature across the UK and …

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ORBIS takes flight with The Good Agency for World Sight Day

admin — Thu, 13 Oct 2011 09:33:11 +0000

Every year, the ORBIS Flying Eye Hospital, a state-of-the-art eye hospital with wings, circumnavigates the globe saving the sight of thousands of vulnerable people. And what better way to showcase that work than letting people become virtual pilots? This week …

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WaterAid makes waves with launch of direct response TV advert

admin — Mon, 10 Oct 2011 11:04:02 +0000

Clean water is essential for life, but one in eight of the world’s population does not have access to it. This week sees the launch of a new direct response TV advert by international charity WaterAid, which works to provide …

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Cancer Research UK and The Good Agency dress to kill breast cancer

admin — Fri, 07 Oct 2011 10:55:19 +0000

This October Cancer Research UK, the UK’s leading cancer charity, is working with fundraising and campaigning communication specialists The Good Agency to launch a daring new campaign to Frock Breast Cancer in aid of Breast Cancer Awareness Month. The Good …

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2011 SMK Foundation Campaigner Awards Winners

admin — Mon, 19 Sep 2011 14:38:02 +0000

This week 14 inspiring grassroots campaigners were rewarded for their efforts in fighting for social, economic and environmental change at The Sheila McKechnie Foundation Campaigner Awards ceremony, hosted by patron and Channel 4 newscaster Jon Snow. The awards were presented …

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Campaigning with Channel 4’s Emmy Award winning Battlefront

admin — Wed, 10 Aug 2011 13:34:46 +0000

Following the success of working with 21 year old campaigner Alex Loughlin on his Meet Your Street for Battlefront II, we’ve been working with a new campaigner for Battlefront III. 18 year old ‘Wacky’ Rymel from Hackney has been dancing since the …

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WaterAid appoints The Good Agency to integrate acquisition creative

admin — Thu, 28 Jul 2011 11:35:39 +0000

WaterAid, the international NGO dedicated to the provision of safe water and sanitation in some of the world’s poorest communities, has appointed The Good Agency. We will work with WaterAid to invigorate their acquisition creative, focusing on integrating across multiple …

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‘John’s Journey’ voted most world changing good fundraising by National Convention delegates

admin — Mon, 11 Jul 2011 11:26:12 +0000

Following three days of voting at this year’s Institute of Fundraising National Convention, the Motor Neurone Disease Association’s ‘John’s Journey Campaign’ took the accolade of greatest world changing fundraising. ‘John’s Journey’, the first of its kind for the association, was …

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IoF reporter: Word on the carpet

admin — Wed, 06 Jul 2011 19:25:04 +0000

We asked some of the 2300 fundraisers at this year’s IoF National Convention, here’s what they had to say: “I’ve been at the conference for the whole three days this year. I thoroughly enjoyed the talk by The Good Agency on …

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Fundraisers raise a glass (or three) at the IoF National Awards

admin — Tue, 05 Jul 2011 16:44:11 +0000

Last night saw the Institute of Fundraising host their National Awards ceremony to celebrate and reward the achievements of the most successful fundraisers in the sector. Over 20 awards were handed to the best fundraising campaigns, organisations and individuals, as …

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IoF National Awards Winners

admin — Tue, 05 Jul 2011 16:44:07 +0000

Over 20 awards were handed to the best fundraising campaigns, organisations and individuals last night at the Institute of Fundraising’s National Awards ceremony. Here we have a full list of who walked, proudly, away with what: CAMPAIGNS: Best Business-Charity partnership …

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Sector experts unite for our addition to the National Convention

admin — Wed, 29 Jun 2011 10:50:24 +0000

From Monday 4th July delegates at the Institute of Fundraising’s National Convention can visit the Good Work Gallery, a new addition, to see a selection of the most inspirational fundraising initiatives, campaigns and appeals that have changed the world. We have …

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Good bites…on digital storytelling

admin — Tue, 07 Jun 2011 14:56:11 +0000

Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at. …

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Notice anything different?

admin — Tue, 17 May 2011 13:38:12 +0000

Perhaps not if this is your first visit but we hope you like our new look website all the same. Here you can get to know what makes us at The Good Agency tick, find out what it is like …

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The Good Agency represent at the first Race for Life events

admin — Mon, 16 May 2011 16:15:11 +0000

The Good Agency represent at the first Race for Life events 9th May 2011 Having spent the last few months working on the integrated communications for Race for Life, The Good Agency couldn’t wait to see the fruits of our …

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Putting our best foot forward

admin — Mon, 16 May 2011 14:27:01 +0000

Things got a bit competitive last week at The Good Agency in support of national Walk to Work week organised by Living Streets. Staff stretched their legs from Surbiton to Southwark, Canary Wharf to The Cut and Brixton to Boundary …

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Talking responsible business with the great and the good

admin — Fri, 06 May 2011 09:18:41 +0000

This week saw Ethical Corporation’s Responsible Business Summit reach its tenth year of bringing world business leaders together to discuss all things sustainable – an issue close to our hearts at The Good Agency. The two day summit was opened …

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Wanted: Account Executive

admin — Wed, 27 Apr 2011 10:43:10 +0000

We are now looking for an enthusiastic Account Executive to join us on a permanent basis. If you’ve had some agency experience, understand direct marketing and are dedicated to working with charities then please click here to send your CV …

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Another year, another successful People Power

admin — Wed, 23 Mar 2011 14:31:49 +0000

It is with great pleasure and pride today that we reflect on the success of yesterday’s People Power 2011. The conference, run in partnership with Sheila McKechnie Foundation, was hosted for over 130 campaigners from charities and grassroots movements to …

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The Good Agency supports Battlefront Meet Your Street campaign

admin — Tue, 15 Feb 2011 14:23:41 +0000

True to our values of being passionate about campaigning, we at The Good Agency were very proud to watch our Battlefront mentee Alex Loughlin’s show on Channel 4 on Sunday. 21 year old Alex has been working with us since Summer 2010 …

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Have you seen this truck?

admin — Thu, 27 Jan 2011 12:20:48 +0000

Following months of hard work The Good Agency and Cancer Research UK are proud to launch the 2011 Race for Life integrated communications campaign. So over the coming months our television, radio, press, outdoor, online and direct marketing activity will be inspiring you to …

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