In order to succeed, Brand Managers must manage their brands as living business assets, constantly nurturing them to keep pace with a rapidly changing world. Here are some of the current trends in branding, charity and beyond, which may well …
This week saw Ethical Corporation’s Responsible Business Summit reach its tenth year of bringing world business leaders together to discuss all things sustainable – an issue close to our hearts at The Good Agency. The two day summit was opened …
The Columbian Ambassador, a government advisor and African drummers helped the Good Agency’s PR team launch Ghost Forest: A Year in Oxford this week. Ghost Forest, a series of rainforest tree stumps from a commercially logged tropical forest in Western Africa, …