Engagement
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Good Bites…on mobile
We are moving into a post-PC era where people’s mobile phones deliver their news and information. Smartphones and tablets are no longer just a second screen and soon telephony (calls and texts) will be just a feature, not the main …
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The Good Agency do Movember
This week the Good men of the agency are clean shaven, ready to cultivate moustaches in support of Movember, raising vital funds and awareness for men’s health, specifically prostate and testicular cancer. During November each year, Movember is responsible for …
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The future of branding, charity and beyond
In order to succeed, Brand Managers must manage their brands as living business assets, constantly nurturing them to keep pace with a rapidly changing world. Here are some of the current trends in branding, charity and beyond, which may well …
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Mind climb the Charity Brand Index
Mind, the leading mental health charity in England and Wales, has climbed 11 places up the Charity Brand Index (CBI) from 53 in 2011 to 42 in 2012. Their success demonstrates a brand is much more than just a logo …
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John’s Journey voted most world changing fundraising for a second time by National Convention delegates
Following three days of voting at this year’s Institute of Fundraising National Convention, the Motor Neurone Disease Association’s campaign, John’s Journey, has taken the accolade of greatest world changing fundraising for a second year. John’s Journey, the first of its …
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Building a brand for pets
This Spring Blue Cross, the charity dedicated to helping sick, injured and homeless pets since 1897, launched a new brand to inspire a new generation of supporters. Dan Dufour, Head of Brand at The Good Agency, guides us through the brand …
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Maggie’s Cancer Caring Centres appoint The Good Agency to give more patients a ‘Maggie’s Moment’
Maggie’s Cancer Caring Centres (Maggie’s), the charity dedicated to empowering people to live with, through and beyond cancer, has appointed The Good Agency to develop their supporter acquisition programme. The fundraising communications specialists won the account following a three-way pitch …
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ActionAid appoints The Good Agency to ramp up fundraising
ActionAid, international development charity known for its child sponsorship and campaigns, has appointed two agencies, including The Good Agency, to boost its fundraising. Fundraising communications specialists The Good Agency will provide new thinking for ActionAid to engage and communicate with …
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