Branding and advertising
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Good Bites…on mobile
We are moving into a post-PC era where people’s mobile phones deliver their news and information. Smartphones and tablets are no longer just a second screen and soon telephony (calls and texts) will be just a feature, not the main …
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Good Bites…on branding inside out
Charity branding is changing. Consumer brands are becoming more ethical in nature and charity brands are becoming more commercial, and even entertaining. To celebrate the launch of the new best practice report Branding Inside Out we renamed October Brandtober and …
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The future of branding, charity and beyond
In order to succeed, Brand Managers must manage their brands as living business assets, constantly nurturing them to keep pace with a rapidly changing world. Here are some of the current trends in branding, charity and beyond, which may well …
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Mind climb the Charity Brand Index
Mind, the leading mental health charity in England and Wales, has climbed 11 places up the Charity Brand Index (CBI) from 53 in 2011 to 42 in 2012. Their success demonstrates a brand is much more than just a logo …
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Building a brand for pets
This Spring Blue Cross, the charity dedicated to helping sick, injured and homeless pets since 1897, launched a new brand to inspire a new generation of supporters. Dan Dufour, Head of Brand at The Good Agency, guides us through the brand …
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RSPB appoints The Good Agency to develop brand story
The RSPB, the largest wildlife conservation organisation in Europe, has appointed brand communication specialists The Good Agency to broaden its appeal to reach new audiences. The RSPB has an amazing story to tell of saving nature across the UK and …
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WaterAid appoints The Good Agency to integrate acquisition creative
WaterAid, the international NGO dedicated to the provision of safe water and sanitation in some of the world’s poorest communities, has appointed The Good Agency. We will work with WaterAid to invigorate their acquisition creative, focusing on integrating across multiple …
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Talking responsible business with the great and the good
This week saw Ethical Corporation’s Responsible Business Summit reach its tenth year of bringing world business leaders together to discuss all things sustainable – an issue close to our hearts at The Good Agency. The two day summit was opened …
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