Inspirational stuff we just had to share.
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Starting at the wrong end
We seem to have a need to ask technology to solve our problems i.e. get people to give, lend or campaign in a crowded, worried, skint and often unengaged marketplace. But while people have an innate need to do good, …
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In praise of repetition
“We shall fight in France, with growing confidence and strength in the air… on the beaches, landing grounds, in the fields and streets, and in the hills, without ever surrendering.” I have a horrible feeling that were we to submit …
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On flies and eyes
There are a few commonly-used phrases that really get my inner goat charging at the nearest metaphorical fencepost. (‘Creative juices’ is one of them, but let’s not go there.) Leader of the pack is the old ‘kids with flies round …
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Brand Breakfasts: Brand values
Brand values are much more than a collection of little words stuck up on office walls. They should drive both the way a charity behaves and the way it presents itself. Many brand projects focus on the visual expression of …
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Get ready for failure in 2011
For cause after cause, organisation after organisation, one thing is clear – individual giving fundraisers are going to have to be prepared to get it wrong in 2011. Hold hands around the table. Batten down the hatches. Look each other in …
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Who’s allowed to engage?
I recently blogged suggesting that successful engagement is a matter of ‘treat not trick’. It also occurs to us here at The Good Agency that good causes are naturally better at engagement than commercial brands – people are keener to do …
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