Inspirational stuff we just had to share.
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Telling your story in six words
Ernest Hemingway once told a table of writers that he could write a story in just six words. They each bet him ten dollars that he couldn’t. So he took his napkin and scribbled the following: For sale. Baby shoes. …
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Asking a lot. Nicely
I got a letter from a charity that I actually wanted to read. That shouldn’t be unusual, but I’m afraid it is. It came from Action on Hearing Loss and it told me about an exciting research breakthrough that brings …
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Pro bono. Where’s the bono?
It’s quite difficult for someone for whom paid-for creative work for nonprofits pays the mortgage, to write objectively about pro bono work. I thought I’d better say that, in case you read this piece as a thinly-veiled attack on people …
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Juicy Brand Breakfast Treats
This month’s CharityComms Brand Breakfast, Connecting people with your brand online, welcomed Carly Wilson, Head of Campaign Integration and Brand Advertising from Macmillan Cancer Support to share her story on developing Be.Macmillan and Carrie Longton, Co-founder of mumsnet.com to share …
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Moment of truth. Exceeding Expectations
I once had rather a nice Italian linen suit. Back in the day when a rather baggy dishevelled look was cool. Or so I thought at the time. One day when I went to collect it from the dry cleaner’s, …
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Just because you don’t get the strategy, doesn’t mean it doesn’t work
Save the Children’s new brand ad has confused a lot of fundraisers. Jeff Brooks doesn’t know whether to love it or hate it. Others praise the ad for using text-to-donate – but wonder why the number’s only on-screen for four …
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