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	<title>The Good Agency &#187; Good thinking</title>
	<atom:link href="http://www.thegoodagency.co.uk/blogs/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thegoodagency.co.uk</link>
	<description>Here to make good things happen.</description>
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		<item>
		<title>Email is dead, long live email</title>
		<link>http://www.thegoodagency.co.uk/email-dead-long-live-email/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=email-dead-long-live-email</link>
		<pubDate>Tue, 08 May 2012 12:46:32 +0000</pubDate>
		<dc:creator>charlotte</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital and social media]]></category>
		<category><![CDATA[Engagement]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5798</guid>
		<description><![CDATA[Email. It&#8217;s been with us in one form or another since 1971. And since the dawn of the internet it&#8217;s become ubiquitous both in business and personal communications. Who doesn&#8217;t have at least one email address? Technology market researchers Radicati &#8230;</p><p><a href="http://www.thegoodagency.co.uk/email-dead-long-live-email/" class="cta">Read</a></p>]]></description>
		</item>
		<item>
		<title>What 1066 can teach you about good writing</title>
		<link>http://www.thegoodagency.co.uk/1066-teach-good-writing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=1066-teach-good-writing</link>
		<pubDate>Thu, 03 May 2012 09:08:36 +0000</pubDate>
		<dc:creator>reuben</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Engagement]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5792</guid>
		<description><![CDATA[It was pretty much my first job in fundraising. My art director and I were summoned to a review meeting with the first big charity we’d been allowed to get our hands on. We all sat and reviewed the work, &#8230;</p><p><a href="http://www.thegoodagency.co.uk/1066-teach-good-writing/" class="cta">Read</a></p>]]></description>
		</item>
		<item>
		<title>What do you mean when you say &#8216;we&#8217;?</title>
		<link>http://www.thegoodagency.co.uk/we/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=we</link>
		<pubDate>Mon, 23 Apr 2012 06:56:08 +0000</pubDate>
		<dc:creator>reuben</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Engagement]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5785</guid>
		<description><![CDATA[‘We’. It’s one of the commonest words in the language. But it’s also one of the most complex, contradictory and emotionally charged. ‘We’ can assume your involvement, or invite you in. It can make you part of the gang, the &#8230;</p><p><a href="http://www.thegoodagency.co.uk/we/" class="cta">Read</a></p>]]></description>
		</item>
		<item>
		<title>Getting heard in an ever noisier world</title>
		<link>http://www.thegoodagency.co.uk/heard-noisier-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=heard-noisier-world</link>
		<pubDate>Tue, 10 Apr 2012 08:41:07 +0000</pubDate>
		<dc:creator>charlotte</dc:creator>
				<category><![CDATA[Good thinking]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5774</guid>
		<description><![CDATA[I recently hosted a session at the CharityComms Social Media conference on how to get your message to cut through the increasing noise of social media. But just how loud is it out there? Whilst I’m an advocate of people &#8230;</p><p><a href="http://www.thegoodagency.co.uk/heard-noisier-world/" class="cta">Read</a></p>]]></description>
		</item>
		<item>
		<title>Brand Value: Personal. Financial. Social.</title>
		<link>http://www.thegoodagency.co.uk/brand-value-personal-financial-social/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brand-value-personal-financial-social</link>
		<pubDate>Wed, 28 Mar 2012 16:36:08 +0000</pubDate>
		<dc:creator>dan</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Brand Breakfast]]></category>
		<category><![CDATA[Branding and advertising]]></category>
		<category><![CDATA[Charity]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5744</guid>
		<description><![CDATA[I have just returned from an invigorating CharityComms Brand Breakfast on Brand Valuation. I admit to having flicked through the Brand Valuation chapter of Rita Clifton and John Simmons Economist Guide to Brands and Branding again and again over my &#8230;</p><p><a href="http://www.thegoodagency.co.uk/brand-value-personal-financial-social/" class="cta">Read</a></p>]]></description>
		</item>
		<item>
		<title>Can charities afford originality?</title>
		<link>http://www.thegoodagency.co.uk/charities-afford-originality/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=charities-afford-originality</link>
		<pubDate>Wed, 14 Mar 2012 10:01:41 +0000</pubDate>
		<dc:creator>reuben</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Award winning]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Fundraising]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5668</guid>
		<description><![CDATA[There are moments in life when you experience a profound culture clash. I can still remember the one that told me working in the charity sector was going to be ‘different’. It was my first week at a sector-specific agency, &#8230;</p><p><a href="http://www.thegoodagency.co.uk/charities-afford-originality/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>Where do you go for Good ideas?</title>
		<link>http://www.thegoodagency.co.uk/good-ideas/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=good-ideas</link>
		<pubDate>Wed, 07 Mar 2012 14:15:19 +0000</pubDate>
		<dc:creator>andyp</dc:creator>
				<category><![CDATA[Good thinking]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5629</guid>
		<description><![CDATA[Ever sat burning the midnight oil in the office? Or found yourself eating lunch al desco? When you’re in the Good ideas business, it’s easy to shackle yourself to your layout pad, with furrowed brow and fair-trade coffee. But is &#8230;</p><p><a href="http://www.thegoodagency.co.uk/good-ideas/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>Building rewarding relationships</title>
		<link>http://www.thegoodagency.co.uk/building-rewarding-relationships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=building-rewarding-relationships</link>
		<pubDate>Fri, 02 Mar 2012 09:18:11 +0000</pubDate>
		<dc:creator>charlotte</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital and social media]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Integration]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5545</guid>
		<description><![CDATA[Using social psychology in communications is nothing new.  The ad men have been at it for decades, tapping into our innate behaviours to sell us dreams and aspirations. As a case in point, take a look at the bookshelf in &#8230;</p><p><a href="http://www.thegoodagency.co.uk/building-rewarding-relationships/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>5 minutes with the man behind @lizjonessomalia</title>
		<link>http://www.thegoodagency.co.uk/5-minutes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-minutes</link>
		<pubDate>Fri, 02 Mar 2012 09:17:37 +0000</pubDate>
		<dc:creator>charlotte</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital and social media]]></category>
		<category><![CDATA[Fundraising]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5543</guid>
		<description><![CDATA[In celebration of Social Media Week we hosted an evening seminar, Is social giving fundraising&#8217;s &#8216;Third Way&#8217;? Here Charlotte Beckett, Head of Digital, The Good Agency, talks to a man known only as @DMReporter. When The Daily Mail sent columnist Liz Jones to cover &#8230;</p><p><a href="http://www.thegoodagency.co.uk/5-minutes/" class="cta">Read</a></p>]]></description>
		</item>
		<item>
		<title>5 minutes with AJ Leon</title>
		<link>http://www.thegoodagency.co.uk/5-minutes-aj-leon/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-minutes-aj-leon</link>
		<pubDate>Fri, 02 Mar 2012 09:17:24 +0000</pubDate>
		<dc:creator>charlotte</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital and social media]]></category>
		<category><![CDATA[Fundraising]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5535</guid>
		<description><![CDATA[In celebration of Social Media Week we hosted an evening seminar, Is social giving fundraising&#8217;s &#8216;Third Way&#8217;? Here Charlotte Beckett, Head of Digital, The Good Agency, talks to AJ Leon, CEO and Creative Director of Misfit inc and is a writer, blogger and speaker. He &#8230;</p><p><a href="http://www.thegoodagency.co.uk/5-minutes-aj-leon/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>In whom do we trust?</title>
		<link>http://www.thegoodagency.co.uk/trust/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=trust</link>
		<pubDate>Fri, 02 Mar 2012 09:17:09 +0000</pubDate>
		<dc:creator>charlotte</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Campaigning]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital and social media]]></category>
		<category><![CDATA[Engagement]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5553</guid>
		<description><![CDATA[During Social Media Week, The Good Agency hosted debate exploring the clash in values and techniques between traditional newsgathering and citizen journalism. Is it more important to get a story out first, or to get it checked? Can you rely &#8230;</p><p><a href="http://www.thegoodagency.co.uk/trust/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>Through the looking glass</title>
		<link>http://www.thegoodagency.co.uk/glass/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=glass</link>
		<pubDate>Fri, 24 Feb 2012 14:01:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Campaigning]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital and social media]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[SMK]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5540</guid>
		<description><![CDATA[Linda Butcher, Chief Executive of The Sheila McKechnie Foundation (SMK) and co-organiser of People Power, will be offering practical advice in our Campaign Clinic at the event this March. Here she examines people power through the looking glass: &#8220;Yes, I am fond of history.&#8221; &#8220;I wish I were &#8230;</p><p><a href="http://www.thegoodagency.co.uk/glass/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>Paull Young: Five learnings from two years at charity:water</title>
		<link>http://www.thegoodagency.co.uk/paull-young-learnings-years-charitywater/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=paull-young-learnings-years-charitywater</link>
		<pubDate>Thu, 23 Feb 2012 17:58:27 +0000</pubDate>
		<dc:creator>paull</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Fundraising]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5550</guid>
		<description><![CDATA[I’m approaching my two year anniversary at charity: water. In those 2 years we’ve raised over $27 million, 100% of which has directly funded clean water projects. And we’ve raised over 75% of those funds through digital channels. Here are &#8230;</p><p><a href="http://www.thegoodagency.co.uk/paull-young-learnings-years-charitywater/" class="cta">Read</a></p>]]></description>
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		<title>Does Heathrow’s third runway remain best option for British trade?</title>
		<link>http://www.thegoodagency.co.uk/heathrow%e2%80%99s-runway-remain-option-british-trade/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=heathrow%25e2%2580%2599s-runway-remain-option-british-trade</link>
		<pubDate>Wed, 22 Feb 2012 17:02:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Campaigning]]></category>
		<category><![CDATA[Charity]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5531</guid>
		<description><![CDATA[John Stewart, Chair HACAN ClearSkies, will be offering lessons learnt from the No Third Runway campaign to delegates of People Power with John Sauven, Executive Director of Greenpeace and Juliette Jowit, Senior Writer for the Guardian. Transport Correspondent Gwyn Topham’s &#8230;</p><p><a href="http://www.thegoodagency.co.uk/heathrow%e2%80%99s-runway-remain-option-british-trade/" class="cta">Read</a></p>]]></description>
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		<title>I was there</title>
		<link>http://www.thegoodagency.co.uk/i-was-there/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=i-was-there</link>
		<pubDate>Mon, 06 Feb 2012 13:40:06 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Campaigning]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5513</guid>
		<description><![CDATA[The first campaign I remember (apart from collecting tin foil for Blue Peter), was Save the Whales. My first demo, actually. I can’t remember who organised it, or who it was aimed at.  But I was there. Trafalgar Square. A &#8230;</p><p><a href="http://www.thegoodagency.co.uk/i-was-there/" class="cta">Read</a></p>]]></description>
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		<title>Is eyewitness news, news? Tuesday 14th February</title>
		<link>http://www.thegoodagency.co.uk/eyewitness-news-news/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=eyewitness-news-news</link>
		<pubDate>Tue, 31 Jan 2012 10:34:00 +0000</pubDate>
		<dc:creator>charlotte</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Campaigning]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital and social media]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public sector]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5381</guid>
		<description><![CDATA[The post mass-media age is here. Stories come from anywhere, at any time and from any source. But with anyone able to frame the message, how do we put news into perspective? How, as organisations, can we manage our communications? &#8230;</p><p><a href="http://www.thegoodagency.co.uk/eyewitness-news-news/" class="cta">Read</a></p>]]></description>
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		<title>Is social giving fundraising&#8217;s &#8216;Third Way&#8217;? Monday 13th February</title>
		<link>http://www.thegoodagency.co.uk/social-giving-fundraisings-third-way/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-giving-fundraisings-third-way</link>
		<pubDate>Tue, 31 Jan 2012 10:33:35 +0000</pubDate>
		<dc:creator>charlotte</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Public sector]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5397</guid>
		<description><![CDATA[Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than &#8230;</p><p><a href="http://www.thegoodagency.co.uk/social-giving-fundraisings-third-way/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>Christmas – beyond the bauble</title>
		<link>http://www.thegoodagency.co.uk/christmas-%e2%80%93-bauble/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=christmas-%25e2%2580%2593-bauble</link>
		<pubDate>Tue, 29 Nov 2011 18:52:17 +0000</pubDate>
		<dc:creator>reuben</dc:creator>
				<category><![CDATA[Good thinking]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5234</guid>
		<description><![CDATA[Debbie Clark, Planner, and I were both thinking about writing a post about Christmas. And we both came up with the same observations: 1) There’s a preponderance of appeals this Christmas that ask the recipient to write something on a cut-out star &#8230;</p><p><a href="http://www.thegoodagency.co.uk/christmas-%e2%80%93-bauble/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>Brand Breakfast: Positioning and differentiation</title>
		<link>http://www.thegoodagency.co.uk/brand-breakfast-positioning-differentiation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brand-breakfast-positioning-differentiation</link>
		<pubDate>Thu, 20 Oct 2011 20:24:49 +0000</pubDate>
		<dc:creator>dan</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Brand Breakfast]]></category>
		<category><![CDATA[Branding and advertising]]></category>
		<category><![CDATA[Charity]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5766</guid>
		<description><![CDATA[October’s Brand Breakfast focused on brand positioning and differentiation – a very timely topic on the day of the comprehensive spending review. In response to public sector cuts some quangos are now transforming into independent charities, and sectors such as &#8230;</p><p><a href="http://www.thegoodagency.co.uk/brand-breakfast-positioning-differentiation/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>A tale of two raffle packs</title>
		<link>http://www.thegoodagency.co.uk/tale-raffle-packs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tale-raffle-packs</link>
		<pubDate>Tue, 04 Oct 2011 12:08:27 +0000</pubDate>
		<dc:creator>reuben</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Fundraising]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5032</guid>
		<description><![CDATA[So I was stuck at home last Friday. If you want to know the details, the Balcombe Tunnel was looking ‘a bit crumbly’ and so the Brighton-London line was closed while engineers assessed the likelihood of a collapse. (Given that &#8230;</p><p><a href="http://www.thegoodagency.co.uk/tale-raffle-packs/" class="cta">Read</a></p>]]></description>
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		<title>What’s in a name?</title>
		<link>http://www.thegoodagency.co.uk/what%e2%80%99s-name/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what%25e2%2580%2599s-name</link>
		<pubDate>Thu, 22 Sep 2011 12:31:36 +0000</pubDate>
		<dc:creator>dan</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Branding and advertising]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Engagement]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=4962</guid>
		<description><![CDATA[Argos, Orange, Apple. If we didn’t know these brands and were asked to guess what they offered, would their name give us any clue? No. And that’s exactly the point. The best brand names are unique, distinctive and memorable. So &#8230;</p><p><a href="http://www.thegoodagency.co.uk/what%e2%80%99s-name/" class="cta">Read</a></p>]]></description>
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		<title>Are you brave enough to stand out from the crowd?</title>
		<link>http://www.thegoodagency.co.uk/brave-stand-crowd/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brave-stand-crowd</link>
		<pubDate>Thu, 15 Sep 2011 15:02:00 +0000</pubDate>
		<dc:creator>Debbie</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Legacy]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=5002</guid>
		<description><![CDATA[In preparation for our Good Bites&#8230;on legacies event earlier this week we trailed the marketing sphere searching for examples of inspiring legacy marketing. What did we find? A sea of charities trying desperately hard to overcome the barriers to legacy giving. Not that &#8230;</p><p><a href="http://www.thegoodagency.co.uk/brave-stand-crowd/" class="cta">Read</a></p>]]></description>
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		<item>
		<title>Good Bites on&#8230;legacies &#8211; what you missed</title>
		<link>http://www.thegoodagency.co.uk/good-bites-on-legacies-missed/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=good-bites-on-legacies-missed</link>
		<pubDate>Wed, 14 Sep 2011 10:44:05 +0000</pubDate>
		<dc:creator>roger</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Legacy]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=4968</guid>
		<description><![CDATA[Today we hosted the latest in our series of free breakfast events (that we call Good Bites…). We were delighted to have Rob Cope from Remember a Charity with us, during Remember a Charity Week. We believe that legacy fundraising &#8230;</p><p><a href="http://www.thegoodagency.co.uk/good-bites-on-legacies-missed/" class="cta">Read</a></p>]]></description>
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		<title>Use the legacy proposition generator and save on expensive agency fees</title>
		<link>http://www.thegoodagency.co.uk/save-money-expensive-agency-fees-%e2%80%93-legacy-proposition-generator/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=save-money-expensive-agency-fees-%25e2%2580%2593-legacy-proposition-generator</link>
		<pubDate>Wed, 14 Sep 2011 10:23:54 +0000</pubDate>
		<dc:creator>reuben</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Legacy]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=4970</guid>
		<description><![CDATA[I’ll let you in on a secret. Legacy propositions don’t need to be hard. Just use the free Legacy Proposition Generator and you’ll be in equal position with most UK charities. In other words you’ll have a generic legacy proposition which &#8230;</p><p><a href="http://www.thegoodagency.co.uk/save-money-expensive-agency-fees-%e2%80%93-legacy-proposition-generator/" class="cta">Read</a></p>]]></description>
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		<title>There are only two things wrong with ‘digital fundraising’</title>
		<link>http://www.thegoodagency.co.uk/wrong-%e2%80%98digital-fundraising%e2%80%99/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wrong-%25e2%2580%2598digital-fundraising%25e2%2580%2599</link>
		<pubDate>Wed, 07 Sep 2011 15:01:17 +0000</pubDate>
		<dc:creator>reuben</dc:creator>
				<category><![CDATA[Good thinking]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Digital and social media]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Fundraising]]></category>

		<guid isPermaLink="false">http://www.thegoodagency.co.uk/?p=4955</guid>
		<description><![CDATA[The first thing that’s wrong with ‘digital fundraising’ is the word ‘digital’. Firstly, because most ‘digital fundraising’ involves more than one non-digital element. ‘Digital fundraising’ is often ‘digital payment processing’ – collecting money online from campaigns that are driven by &#8230;</p><p><a href="http://www.thegoodagency.co.uk/wrong-%e2%80%98digital-fundraising%e2%80%99/" class="cta">Read</a></p>]]></description>
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