Matthew Sherrington
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Moment of truth. Exceeding Expectations
I once had rather a nice Italian linen suit. Back in the day when a rather baggy dishevelled look was cool. Or so I thought at the time. One day when I went to collect it from the dry cleaner’s, …
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Feast and famine
That could describe agency life, though luckily it doesn’t. Feasts are upon us. Fortunately famine is not. But for many people, it’s close. Famine tends not to be a word we use much these days. Because on the whole we …
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What you can learn from a Sinatra-Beatles face-off
A short while ago I was working with an organisation on reviewing their past strategic plan, to inform the next one. As a courtesy, they sent me the first draft of the plan they came up with. My heart sank. …
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Mo-tivations. Why (oh why) am I doing it? And why would you support me?
So, I’m growing a Mo for Mo-vember. Un-be-liev-able. Why the !&%* would I do that?! I am an introvert. I do not do this group-think heart-on-sleeve exhibitionist type of thing. It makes my skin crawl with embarrassment. I never even …
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“I Feel Good (na-na, na-na, na-na, na), I knew that I would …”*
“What the heart knows today the head will understand tomorrow” - James Stephens When I was a kid coming to terms with the insignificance of self, it was the infinity of the big wide universe that did me in. If, post-Big Bang, …
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Amateur Professionals and Egos
Conservative MP Rory Stewart suggested this week that the professionalisation of charities was responsible for alienating volunteers and contributing to a growing disconnection between charities and the public. Really? There is an important challenge here to the sector about how …
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Reading between the lines: A master-class in email marketing
We all know, or should know, the basics of a good marketing communication. Know your audience (targeting, relevance, getting basic details right). Know your product (and be enthusiastic about it). Know the benefits (to your customer, not to you). So …
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Celebrating charity shops getting with the programme
Recent news that Shelter is planning to double the number of its shops while Oxfam shops posted a record £90m turnover, got me thinking about the funny beasts that are charity shops. Omnipresent on the high street, clearly doing well …
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