Fundraising
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Likes don’t build campaigns, people do.
If you’ve been anywhere near the internet this week you’ll have picked up on the mixed reactions to UNICEF Sweden’s latest DRTV campaign pointing out that likes don’t save lives, money does. Cue the age old debate of activism versus …
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Same, same but different: The power of differentiating your brand
We’ve been discussing the new TV adverts from a clutch of cancer charities in the office this week: Cancer Research UK’s Race for Life, Macmillan’s Not Alone campaign and Marie Curie’s Great Daffodil Appeal. Which one we prefer best is …
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How to have a happy Christmas
This piece of Good Thinking is a joint effort from Caroline Gibbs, head of planning and Reuben Turner, creative director. To me, to you, etc etc. There wasn’t a recognisable theme to the many appeals we produced for our clients …
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Asking a lot. Nicely
I got a letter from a charity that I actually wanted to read. That shouldn’t be unusual, but I’m afraid it is. It came from Action on Hearing Loss and it told me about an exciting research breakthrough that brings …
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Just because you don’t get the strategy, doesn’t mean it doesn’t work
Save the Children’s new brand ad has confused a lot of fundraisers. Jeff Brooks doesn’t know whether to love it or hate it. Others praise the ad for using text-to-donate – but wonder why the number’s only on-screen for four …
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Building your brand from the inside out
It may be a Friday, but there is still time to bang out a blog following CharityComms branding seminar yesterday afternoon. I have long been an advocate of ‘branding from the inside out’. In the charity sector where staff, volunteers …
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MyMoFundraising Review
Goal Raise funds and awareness for Men’s Health, particularly prostate and testicular cancer, by growing a Mo during the month of Movember. Objective Not to look a fool, since having a Mo was bad enough. However reluctant, in for a …
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Is sharing the new giving?
Today is World Sharing Day. And Sharing is clearly a ‘thing’, as they say. A global movement that claims 10m members, towards a way of life that could lead to a smarter, fairer, more sustainable use of resources. With that …
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