Engagement
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Likes don’t build campaigns, people do.
If you’ve been anywhere near the internet this week you’ll have picked up on the mixed reactions to UNICEF Sweden’s latest DRTV campaign pointing out that likes don’t save lives, money does. Cue the age old debate of activism versus …
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Same, same but different: The power of differentiating your brand
We’ve been discussing the new TV adverts from a clutch of cancer charities in the office this week: Cancer Research UK’s Race for Life, Macmillan’s Not Alone campaign and Marie Curie’s Great Daffodil Appeal. Which one we prefer best is …
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How to have a happy Christmas
This piece of Good Thinking is a joint effort from Caroline Gibbs, head of planning and Reuben Turner, creative director. To me, to you, etc etc. There wasn’t a recognisable theme to the many appeals we produced for our clients …
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The value of mobile
We’re all passionate about our organisations and causes. We all want to recruit as many people to support our mission as we can; to raise money, campaign and help spread the word. But it’s increasingly tough out there. Charities are …
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Asking a lot. Nicely
I got a letter from a charity that I actually wanted to read. That shouldn’t be unusual, but I’m afraid it is. It came from Action on Hearing Loss and it told me about an exciting research breakthrough that brings …
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Juicy Brand Breakfast Treats
This month’s CharityComms Brand Breakfast, Connecting people with your brand online, welcomed Carly Wilson, Head of Campaign Integration and Brand Advertising from Macmillan Cancer Support to share her story on developing Be.Macmillan and Carrie Longton, Co-founder of mumsnet.com to share …
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Moment of truth. Exceeding Expectations
I once had rather a nice Italian linen suit. Back in the day when a rather baggy dishevelled look was cool. Or so I thought at the time. One day when I went to collect it from the dry cleaner’s, …
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Just because you don’t get the strategy, doesn’t mean it doesn’t work
Save the Children’s new brand ad has confused a lot of fundraisers. Jeff Brooks doesn’t know whether to love it or hate it. Others praise the ad for using text-to-donate – but wonder why the number’s only on-screen for four …
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