Charity
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Same, same but different: The power of differentiating your brand
We’ve been discussing the new TV adverts from a clutch of cancer charities in the office this week: Cancer Research UK’s Race for Life, Macmillan’s Not Alone campaign and Marie Curie’s Great Daffodil Appeal. Which one we prefer best is …
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How to have a happy Christmas
This piece of Good Thinking is a joint effort from Caroline Gibbs, head of planning and Reuben Turner, creative director. To me, to you, etc etc. There wasn’t a recognisable theme to the many appeals we produced for our clients …
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Telling your story in six words
Ernest Hemingway once told a table of writers that he could write a story in just six words. They each bet him ten dollars that he couldn’t. So he took his napkin and scribbled the following: For sale. Baby shoes. …
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Asking a lot. Nicely
I got a letter from a charity that I actually wanted to read. That shouldn’t be unusual, but I’m afraid it is. It came from Action on Hearing Loss and it told me about an exciting research breakthrough that brings …
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Pro bono. Where’s the bono?
It’s quite difficult for someone for whom paid-for creative work for nonprofits pays the mortgage, to write objectively about pro bono work. I thought I’d better say that, in case you read this piece as a thinly-veiled attack on people …
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Juicy Brand Breakfast Treats
This month’s CharityComms Brand Breakfast, Connecting people with your brand online, welcomed Carly Wilson, Head of Campaign Integration and Brand Advertising from Macmillan Cancer Support to share her story on developing Be.Macmillan and Carrie Longton, Co-founder of mumsnet.com to share …
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Feast and famine
That could describe agency life, though luckily it doesn’t. Feasts are upon us. Fortunately famine is not. But for many people, it’s close. Famine tends not to be a word we use much these days. Because on the whole we …
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Christmas dinner: So much more than just a meal
As Epicurus said, “we should look for someone to eat and drink with before looking for something to eat and drink, for dining alone is leading the life of a lion or wolf.” If you think about it, Christmas dinner …
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