Branding and advertising
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How much is a charity’s soul worth?
Last week, I went along to our annual campaigning conference, People Power to fly the flag for The Good Agency and see what tasty nuggets of brand insight I could pick up. I wasn’t disappointed. I managed to get into …
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Future proofing your brand
Last week saw Nike criticised on Facebook for its “Winning takes care of everything” ad, coming in the wake of Tiger Woods’ return to the golfing top spot, and Lance Armstrong announce his return to competitive sport. It gives us …
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Managing risk and reputation
From British Airways staff striking to Starbuck’s and Amazon’s tax avoidance. From the BBC Jimmy Saville scandal to WKD and St John Ambulance getting a wrap for their advertising. Or even the supply of horse meat perhaps. Brands in every …
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Same, same but different: The power of differentiating your brand
We’ve been discussing the new TV adverts from a clutch of cancer charities in the office this week: Cancer Research UK’s Race for Life, Macmillan’s Not Alone campaign and Marie Curie’s Great Daffodil Appeal. Which one we prefer best is …
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Juicy Brand Breakfast Treats
This month’s CharityComms Brand Breakfast, Connecting people with your brand online, welcomed Carly Wilson, Head of Campaign Integration and Brand Advertising from Macmillan Cancer Support to share her story on developing Be.Macmillan and Carrie Longton, Co-founder of mumsnet.com to share …
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Just because you don’t get the strategy, doesn’t mean it doesn’t work
Save the Children’s new brand ad has confused a lot of fundraisers. Jeff Brooks doesn’t know whether to love it or hate it. Others praise the ad for using text-to-donate – but wonder why the number’s only on-screen for four …
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My favourite Christmas brands…
…charity and commercial, from childhood to today. When I heard about our Christmas website take-over one question sprung to mind: what are my favourite Christmas brands? After all, what better excuse for a frivolous festive blog? This is actually easy. …
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Building your brand from the inside out
It may be a Friday, but there is still time to bang out a blog following CharityComms branding seminar yesterday afternoon. I have long been an advocate of ‘branding from the inside out’. In the charity sector where staff, volunteers …
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