- The Good Agency and Centrepoint nominated for DMA awards
- Posted on: October 21st 2009 by Reuben Turner
-
We’re delighted to report that Centrepoint’s ’sponsor a room’ press campaign has been nominated for a prestigious DMA Award. The DMAs reward strategy, creativity and …
Read more | Posted in Agency News, Client News, News
- Who needs focus groups when you’ve got Google?
- Posted on: October 19th 2009 by Roger Lawson
-
There’s no substitute for talking to your donors. Or maybe there is?
We have recently undertaken some research for CPRE (The Campaign to Protect Rural England). … - Important information for all charities regarding Gift Aid
- Posted on: October 19th 2009 by Christianne Birtwistle
-
Gift Aid is changing from April 2010 and charities will only be able to claim back 4 years-worth of Gift Aid rather than the 6 …
Read more | Posted in Agency News, Client News, News
- It’s for real
- Posted on: October 19th 2009 by Roger Lawson
-
I’ve been thinking about dodgy lines used in advertising and I came across a new favourite the other day. The new branding on the packets …
- Not standing out
- Posted on: October 19th 2009 by Jeremy Jackson Sytner
-
Someone, a lot more brilliant than I, once said that if you want to look anonymous in a crowd put on a Hi-viz fluorescent vest.
Hang …Read more | Posted in Jeremy. The Naked Eye, Our Blogs
- Is it time for the business pamphlet?
- Posted on: October 13th 2009 by Reuben Turner
-
Behavioural economists are changing the world we work in. They’re certainly making it more interesting. But they’re also adding hugely to the pile of half-read …
Read more | Posted in Our Blogs, Reuben's blog
- My Stick of Rock Principle
- Posted on: October 13th 2009 by Jeremy Jackson Sytner
-
Today I’m going to introduce you to my Stick of Rock Principle.
It occurred to me: doesn’t a stick of rock make the perfect metaphor for …Read more | Posted in Jeremy. The Naked Eye, Our Blogs
- Throw away the labels
- Posted on: October 13th 2009 by Roger Lawson
-
A couple of weeks ago I was with a client discussing their latest integrated campaign. Their definition of integrated, which I REALLY like, is …
- A question of confidence
- Posted on: October 13th 2009 by Alan Clayton
-
When you have the mother of all recessions caused by a credit crunch, the importance of confidence becomes obvious. When people are scared of …
- Categories
- Agency News
- Client News
- Events
- Fundraising and Campaigning
- Healthcare Marketing
- Our Blogs
- Jeremy. The Naked Eye
- Reuben's blog
- Archive
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
